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KMID : 1024520170260040483
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Journal of the Environmental Sciences
2017 Volume.26 No. 4 p.483 ~ p.491
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Price-Sensitivity Measurement of a Forest Welfare Facility
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Lee Sang-Hyun
Lee Ho-Seung
Lee Ju-Young
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Abstract
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This study provides basic data for the cost operating strategy of forest welfare infra facilities. We use the Price-Sensitivity Measurement technique (PSM) for a forest welfare infra facility (healing forest, wood camping, forest leisure sport, etc.). In addition, we conduct a survey in the four target locations (Kyung-gi, Kyung-sang, Chung-cheong, and Jeolla) and receive answer from 390. The results show that higher the price of present infra facilities, higher the price sensibility. The forest welfare infra facilities we include are healing forest 1,894 won, wood camping 5,625 won, mtb park 9,530 won, mountain horseback riding 14,556 won, paragliding 20,252 won, mountain ski 3,075won. However, we investigate zip-lines at lower than current price levels.
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KEYWORD
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Forest welfare, Price-Sensitivity Measurement (PSM), Price sensitivity
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